Milk = NO, Buying ice cream online = YES!


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What we did

Website Redesign

Custom Shopify Theme

Improving Mobile UX


Nomoo is a frontrunner in the plant-based ice cream sector in Germany. With a strong presence and recognition across the country's top supermarkets, they have carved a niche for themselves. Venturing into the online domain, they faced unique challenges, especially in offering their ice cream products to a wider audience.

Rebranding Journey

As our long-standing client, Nomoo embarked on a vibrant rebranding journey, aiming for a playful and imaginative online presence. They sought to infuse their brand with fresh energy and turned to us to bring this vision to life through a website redesign. Our mission was clear: to seamlessly blend creativity with functionality.

Mobile Experience

Recognizing the growing trend of mobile users, we ensured that Nomoo's website was fully responsive. The design was tailored to provide mobile users with an intuitive and seamless browsing experience, ensuring that they could easily access and purchase their favorite ice cream flavors on the go.


The design

Our design strategy was anchored on two primary objectives:

  1. Crafting a Playful Design: Striking the right balance between playfulness and professionalism, we incorporated animations and innovative design elements.
  2. Enhancing User Experience: We placed a special emphasis on product listing and product details pages, aiming to optimize conversions across Nomoo's diverse product range. Using dynamic layouts, color contrasts, and animations, we highlighted Nomoo's reimagined brand identity.

The development

Our team got to work and built a custom Shopify theme that can be easily tweaked as needed. One of the standout features we introduced was a dynamic floating cart. As customers add items, they can instantly see their selections. Additionally, a progress bar nudges them closer to a discount, encouraging them to consider just one more treat. We also put a lot of effort into the website's performance. We made sure the website was fast and reliable, ensuring that shopping for ice cream online is a breeze for Nomoo's customers.

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